Holidays for you 2024

Nom page

Holidays for you 2024

URL

https://www.tiktok.com/business/library/2024_NA_SMB_Holiday_Playbook.pdf

Date de publication

2024

Date de consultation

2024-10-09

Mots-clés

Joie

Verbatims affectifs

"Joyful discovery leads to spirited shopping.
1 in 7 internet users purchased or subscribed to something as a result of discovery on TikTok within the last 30 days."

"From spooky To sparkly
How to use TikTok for your Holiday campaigns"

Thème général (contenu, image, etc.)

Publicités

Recommandations et bonnes pratiques

"Capture engagement early and tap into trends with inspiring content on TikTokʼs For You Page:
Outfit ideas (...) travel content (...) Feasting inspo (...)

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Utiliser tiktok pour des campagnes spécifiques (jours fériés, vacances, etc.)

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Communiquer durant des périodes spécifiques de l'année

Images

24.Etablish your voice

Cas/exemples/illustrations

Null

Contraintes

"Disclaimer
This document is the property of TikTok Inc. and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok makes no representation or warranty, express or implied, in relation to the accuracy or completeness of the information contained in this document, and accepts no responsibility, obligation, or liability in relation to any of such information. Past performance does not guarantee or predict future performance."

Interdictions

Null

Sanctions

Null

Commentaires

PDF