SHOPPERTAINMENT

Nom page

SHOPPERTAINMENT

URL

https://www.tiktok.com/business/library/TikTok_Shoppertainment_Infographic.pdf

Date de publication

Après ou en 2021

Date de consultation

2024-10-09

Mots-clés

Joie

Verbatims affectifs

"Shopping needs to be more joyful"

"70% of TikTok users visit TikTok when they want to feel joy"

"Joyful discovery
88% users discover content on TikTok that they authentically enjoy"

"Users shop & tell by creating organic content that sparks joy"

Thème général (contenu, image, etc.)

Publications
Achats en ligne
Shoppertainment

Recommandations et bonnes pratiques

"What Shoppers Want
Consumers today enjoy being entertained. So to capture consumers' hearts, brands must adapt and captivate in this new era of commerce."

"The opportunity ?
Shoppertainment"

" Succeed with Shoppertainment on TikTok today:
Engage consumers with enjoyable experiences
Accelerate shopping journey
Drive sales growth"

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Susciter de la joie pour encourager l'achat

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition
Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Générer du profit

Images

26.What shoppers want
27.Shoppertainment
28.The path to purchase

Cas/exemples/illustrations

"Discovery
Maybelline ran In-Feed Ads with premium placements to maximize awareness"

"Consideration
Maybelline retargeted users with Spark Ads to drive traffic to ecommerce marketplaces."

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

PDF