SHOPPERTAINMENT
- Nom page
- SHOPPERTAINMENT
- URL
- https://www.tiktok.com/business/library/TikTok_Shoppertainment_Infographic.pdf
- Date de publication
- Après ou en 2021
- Date de consultation
- 2024-10-09
- Mots-clés
- Joie
- Verbatims affectifs
-
"What Shoppers Want
Consumers today enjoy being entertained. So to capture consumers' hearts, brands must adapt and captivate in this new era of commerce."
"The opportunity ?
Shoppertainment" - Thème général (contenu, image, etc.)
-
Publications
Achats en ligne
Shoppertainment - Recommandations et bonnes pratiques
-
"What Shoppers Want
Consumers today enjoy being entertained. So to capture consumers' hearts, brands must adapt and captivate in this new era of commerce."
"The opportunity ?
Shoppertainment"
" Succeed with Shoppertainment on TikTok today:
Engage consumers with enjoyable experiences
Accelerate shopping journey
Drive sales growth" - Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Susciter de la joie pour encourager l'achat
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
-
Autodéfinition
Préscription - Thèmes
- Utiliser des fonctionnalités affectives
- Catégorie
- Théoriser les émotions
- Images
-
26.What shoppers want
27.Shoppertainment
28.The path to purchase - Cas/exemples/illustrations
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"Discovery
Maybelline ran In-Feed Ads with premium placements to maximize awareness"
"Consideration
Maybelline retargeted users with Spark Ads to drive traffic to ecommerce marketplaces." - Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
- Commentaires
Fait partie de SHOPPERTAINMENT