Canadians on TikTok: Unlocking the French-speaking Community · EMOTICONES

Nom page

Canadians on TikTok:
Unlocking the French-speaking Community

URL

https://www.tiktok.com/business/library/CA_Canadians_on_TikTok_Unlocking_the_French_speaking_Community.pdf

Date de publication

Après ou en 2023

Date de consultation

2024-10-09

Mots-clés

Joie
Fierté
Authentique

Verbatims affectifs

"Connecting with French-speaking Canadians on TikTok requires a long-term commitment to representation and building community
Acknowledging the dual identity of FR-CAʼs in authentic and relatable content.
Incorporating experiences and highlighting the joy products/services bring to consumers."

"Invite consumers into a lifestyle by incorporating 'Joie de vivre' into your community-focused, social proof-enhanced marketing strategies"

"Utilize messaging that frames products as conduits for joy rather than utility items."

"Encourage community members to share moments when brands or products have added joy to their lives."

"Collaborate with Creators and cultural institutions that are a part of the FR-QC identity and highlight joy."

"Partner with local events, festivals, or artists that embody 'Joie de vivre' to further align your brand with these values."

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

"Creating Quebec-specific campaigns (not just a French translation of a general Canadian campaign)."

"French Speakers want to see ads personalized to them, especially to their culture & language"

"86%
Want to see cultural references in ads that they can relate to"

"81%
Are more loyal to brands that advertise in French"

"76%
Appreciate ads that have cultural references to their day-to-day life, not just special occasions"

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Créer plus d'engagement de la part des canadiens francophones

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Associer les plateformes à la diffusion de la joie

Catégorie

Définir la plateforme de façon positive

Images

29.Quebec identity
30.Joie de vivre on Tiktok

Cas/exemples/illustrations

Null

Contraintes

"Legal Disclaimer
This document is the property of TikTok Inc., and has been prepared by TikTok Inc. solely for informational purposes. The recipient of this document must hold this document and any information contained herein in strict confidence, and shall have no right to distribute, exhibit, display, exploit, or otherwise use this document for any purpose other than to review the information provided by TikTok Inc. herein. The recipient hereby represents and warrants that it shall not publish, post, or otherwise publicly distribute this document or any of its elements via any media for any purpose. The recipient acknowledges that the information contained herein is illustrative only and not licensed for the recipientʼs public distribution. Neither TikTok Inc. nor any of its affiliates, or its or their respective directors, officers, employees, or agents (collectively, "TikTok") make any representation or warranty, express or implied, in relation to the accuracy or completeness of the information contained in this document, and accepts no responsibility, obligation, or liability in relation to any of such information. TikTok expressly disclaims any and all liability which may be based on this document and any errors therein or omissions therefrom. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance."

Interdictions

Null

Sanctions

Null

Commentaires

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