Why #TikTokMadeThemBuyIt

Nom page

Why
#TikTokMadeThemBuyIt

URL

https://www.tiktok.com/business/library/TikTok_ebook_WhyTikTokMadeThemBuyIt.pdf

Date de publication

2022

Date de consultation

2024-10-09

Mots-clés

Joie

Verbatims affectifs

"TikTok users come to the platform to unleash their creativity and experience joy.
On average, 31% of users globally come to TikTok to lift their spirits.
60% of people reported feeling positive and playful while on TikTok, and happier after using it.
You can be part of their joy."

"A massive 75% of people come to TikTok to be Entertained. They want to laugh, smile, and not take things too seriously."

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

"They want to hear from you – and they’re listening.
47% discover products from videos posted by a brand."
"77% of TikTok users especially like it when brands use trends, memes or challenges on TikTok to create new videos.
There are many ways to be found. While many users interact with brands’ content, they’re also into ads.
21% discover products through ads in their feed"

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Susciter de la joie pour encourager l'achat

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition
Prescription

Thèmes

Associer les plateformes à la diffusion de la joie

Catégorie

Définir la plateforme de façon positive

Images

32.Experience joy

Cas/exemples/illustrations

"By tapping into our tools, Koala produced content that fit the narrative, played to the platform’s strengths and introduced the brand as a member of the TikTok community.
The results speak for themselves: CPC that’s 14% stronger than their repurposed ads, and a CTR which was 30% higher."

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

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