Holidays for you 2024

Nom page

Holidays for you 2024

URL

https://www.tiktok.com/business/library/SMB_2024_Holiday_Playbook_AUNZ.pdf

Date de publication

2024

Date de consultation

2024-10-09

Mots-clés

Joie

Verbatims affectifs

"TikTok's For You Page is a wonderland of discovery for everyone from eager gift- givers to holiday lovers. It's where brands can spark joy and boost sales, as shoppers look for the perfect gifts and must-have holiday items. Dive into TikTok's winter wonderland with us, and let's turn the holiday wish list into a journey full of inspiration, warmth, and joyful shopping."

"’Tis the season of joyful discovery and shopping on TikTok."

"Joyful discovery leads to spirited shopping.
1 in 7 internet users purchased or subscribed to something as a result of discovery on TikTok within the last 30 days"

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

"Brand Takeaway: There's a major opportunity to get ahead of the curve and meet users not only where but when they're looking to start planning for the holiday gifting season."

"3 ways to drive brand engagement during holidays
1.Let creators lead the sleigh to drive resonant holiday engagement. (...)
2.Go LIVE during the holidays to capture power users.(...)
3.Hashtags continue to be a powerful catalyst for holiday interaction and engagement."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Préparer un plan de communication pour la saison hivernale et conseiller des outils tiktok

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition
Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Générer du profit

Images

Null

Cas/exemples/illustrations

"Moodi
Using Spark Ads, this New Zealand-based health and wellness brand was able to blend effective creatives with strategic targeting on Spark Ads to make over 7.1M impressions and positive return on ad spend. With their Shopify webstore integrated with Tiktok Ads Manager, audience insights of users who have visited their website before would also better inform the campaign delivery, optimising results along the way."

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

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