Code Red Notice

Nom page

Code Red Notice

URL

https://www.tiktok.com/business/library/Red_Notice_Case_Study.pdf

Date de publication

Null

Date de consultation

2024-10-10

Mots-clés

Joie
Authentique

Verbatims affectifs

"It's a TikTok best practice to hand over the reins to creators and allow them to build authentic, entertaining, joy-giving content around a brand. "

Thème général (contenu, image, etc.)

Partenariats créateurs-TikTok

Recommandations et bonnes pratiques

"By pairing TikTok creators with major Hollywood talent, Netflix instantly created a dialogue with their communities, motivating fans to spend more time with and to engage with Red Notice content. Brands can further invite TikTokers to the conversation by encouraging them to co-create (Stitch, Duet, etc.) with branded content."

"brands should tap into new ideas, new creators, and new products to inspire the community, to empower them through co-creation, and to amplify brand messaging."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Encourager les marques/entreprises à faires des partenariats avec les créateur.rice.s de contenu pour susciter plus d'engagement

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Créer un lien authentique avec son audience

Images

Null

Cas/exemples/illustrations

"Netflix took it a step further and truly embraced collaboration when they crafted the new Red Notice trailers.
By building a relationship between TikTok creators and the film's talent, Netflix was able to spark a conversation with those creators' fans and drive chatter among their communities, a move that led to more views, longer watch times, and higher engagement."

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

PDF