TikTok’s 2023 Holiday Guide · EMOTICONES

Nom page: TikTok’s 2023 Holiday Guide
URL: https://www.tiktok.com/business/library/NA_Holiday_Playbook_Direct_2023.pdf
Date de publication: 2023
Date de consultation: 2024-10-10
Mots-clés: Joie
Verbatims affectifs: "Creative Tips for Success
Cheers to creative made simple. Learn how to make joyful yet impactful video content for your business this season."
Thème général (contenu, image, etc.): Publications
Recommandations et bonnes pratiques: " Checklist for your first TikTok Ad Campaign Step #1:
Campaign Set Up In Ads Manager, select the Website Conversions Objective
Step #2:
Ad Group Set Up
• Select External Website and your Pixel
• Choose “Add-to-Cart” as your Optimization Event
• Choose “TikTok” under “Select Placement”
• Choose your Targeting (we recommend starting broad!)
• Set a daily budget of $30 minimum
• Choose your Optimization Goal as “Conversion” and bidding goal as “Lowest Cost.”
Step #3:
Ad Set Up
• Select identity to use your account to run Spark Ads
• Select the organic post you’d like to use in your ad
• Select a Dynamic Call to Action; such as ‘Shop now’, ‘Get started’, etc. • We recommend 3-5 TikTok videos per ad group
• Launch your first ad campaign!"
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Encourager les marques à créer du contenu joyeux pour encourager l'achat pendant la périodes des fêtes
Type d'utilisation de l'émotion (Prescription/autodéfinition): Préscription
Thèmes: Créer un lien avec son audience
Catégorie: Utiliser des médias
Images: Null
Cas/exemples/illustrations: Null
Contraintes: Null
Interdictions: Null
Sanctions: Null
Commentaires: PDF