TikTok’s 2023 Holiday Guide

Nom page

TikTok’s 2023 Holiday Guide

URL

https://www.tiktok.com/business/library/NA_Holiday_Playbook_Direct_2023.pdf

Date de publication

2023

Date de consultation

2024-10-10

Mots-clés

Joie

Verbatims affectifs

"Creative Tips for Success
Cheers to creative made simple. Learn how to make joyful yet impactful video content for your business this season."

"6 Creative Best Practices as You Spread Holiday Joy on TikTok
1. Build TikTok-Ready Content 2. Structure Your Storytelling 3. Use Attention Triggers 4. Think Sound-On 5. Optimize with Trends 6. Diversify Your Content"

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

" Checklist for your first TikTok Ad Campaign Step #1:
Campaign Set Up In Ads Manager, select the Website Conversions Objective
Step #2:
Ad Group Set Up
• Select External Website and your Pixel
• Choose “Add-to-Cart” as your Optimization Event
• Choose “TikTok” under “Select Placement”
• Choose your Targeting (we recommend starting broad!)
• Set a daily budget of $30 minimum
• Choose your Optimization Goal as “Conversion” and bidding goal as “Lowest Cost.”
Step #3:
Ad Set Up
• Select identity to use your account to run Spark Ads
• Select the organic post you’d like to use in your ad
• Select a Dynamic Call to Action; such as ‘Shop now’, ‘Get started’, etc. • We recommend 3-5 TikTok videos per ad group
• Launch your first ad campaign!"

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Encourager les marques à créer du contenu joyeux pour encourager l'achat pendant la périodes des fêtes

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Communiquer durant des périodes spécifiques de l'année

Images

Null

Cas/exemples/illustrations

Null

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

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