TikTok’s 2023 Holiday Guide

Nom page

TikTok’s 2023 Holiday Guide

URL

https://www.tiktok.com/business/library/NA_Holiday_Playbook_Direct_2023.pdf

Date de publication

2023

Date de consultation

2024-10-10

Mots-clés

Mood

Verbatims affectifs

"What role does it play in your content? How can sound be additive to your brand? Here are some ways to use sound on TikTok:
Music:
Set the mood and rhythm for the video
• Explore the Commercial Music Library in-app or Audio Library on desktop to explore thousands of royalty-free tracks cleared for use in paid advertising."

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

" Checklist for your first TikTok Ad Campaign Step #1:
Campaign Set Up In Ads Manager, select the Website Conversions Objective
Step #2:
Ad Group Set Up
• Select External Website and your Pixel
• Choose “Add-to-Cart” as your Optimization Event
• Choose “TikTok” under “Select Placement”
• Choose your Targeting (we recommend starting broad!)
• Set a daily budget of $30 minimum
• Choose your Optimization Goal as “Conversion” and bidding goal as “Lowest Cost.”
Step #3:
Ad Set Up
• Select identity to use your account to run Spark Ads
• Select the organic post you’d like to use in your ad
• Select a Dynamic Call to Action; such as ‘Shop now’, ‘Get started’, etc. • We recommend 3-5 TikTok videos per ad group
• Launch your first ad campaign!"

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Encourager les marques à créer du contenu joyeux pour encourager l'achat pendant la périodes des fêtes

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Générer une atmosphère / changement d'humeur

Images

Null

Cas/exemples/illustrations

Null

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

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