Nielsen study shows TikTok ideal place for "discovery," content more "authentic"
- Nom page
- Nielsen study shows TikTok ideal place for "discovery," content more "authentic"
- URL
- https://www.tiktok.com/business/en-US/blog/nielsen-study-tiktok-discovery-content-authentic?ab_version=experiment_1
- Date de publication
- 2021-10-20
- Date de consultation
- 2024-10-10
- Mots-clés
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Joie
Sentiment
Liberté
Authentique - Verbatims affectifs
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"TikTok brings joy
Beyond just authenticity, TikTok content from users and advertisers is seen as uniquely uplifting when compared to other platforms. According to the study, globally, an average of 31% of TikTok users included “lifting my spirits” as one of the top three reasons for returning to the TikTok platform again and again."
"Authenticity and joy are unique and ownable aspects of the TikTok community, not only for users but also for brands and businesses looking to make an impact. But authenticity and joy have been historically difficult traits to quantify in a way that translates to planning marketing budgets. That's why we worked with Nielsen to commission an online study that provided powerful insights and measurable takeaways to showcase the value of TikTok’s unique content."
"Nielsen's study shows that audience sentiment toward TikTok is a global phenomenon; from country to country TikTok is seen as a place for authenticity, joy, discovery, and as a unique advertising experience."
"TikTok is authentic on many levels
Nielsen’s study shows users around the globe find TikTok content to be authentic, genuine, unfiltered and trendsetting. At the same time, when looking specifically at advertising content, users still associated terms such as authentic and genuine, while adding honest, real, unique and fun.
The study also shows that TikTok is a place where users feel free to be themselves. Globally, an average of 64% of TikTok users say they can be their true selves on TikTok, while an average of 56% of TikTok users say they can post videos they wouldn't post elsewhere. This sentiment isn't limited to a particular locale, language or culture. According to the study, users in Canada, Brazil, Indonesia and Russia all feel equally comfortable about being themselves on TikTok." - Thème général (contenu, image, etc.)
- Publications
- Recommandations et bonnes pratiques
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"A recent study by Nielsen shows that users find TikTok content more authentic and more unique than other platforms. Find out how businesses and brands can take advantage of TikTok"
"This means TikTok is an environment where users feel comfortable and even excited to engage with one another." - Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Démontrer l'efficacité de TikTok en comparaison aux autres plateformes
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Autodéfinition
- Thèmes
- Créer un lien avec son audience
- Catégorie
- Créer un lien authentique avec son audience
- Images
- 38.Unique or different
- Cas/exemples/illustrations
- Null
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
Fait partie de Nielsen study shows TikTok ideal place for "discovery," content more "authentic"