Small Business Check: 5 tips for winning customers with TikTok · EMOTICONES

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Small Business Check: 5 tips for winning customers with TikTok

URL

https://ads.tiktok.com/business/en-CA/blog/en-CA/blog/smallbusinesscheck-5-tips-for-winning-customers-with-tiktok?ab_version=experiment_1

Date de publication

2021-03-05

Date de consultation

2024-10-16

Mots-clés

Joie
Emotion

Verbatims affectifs

"TikTok is all about creativity, authenticity, and having fun. The TikTok community inspires people to express themselves and to celebrate the things that they love. To connect with the TikTok community, you’ll want to unleash your brand’s creative side too. Be bold. Bring joy. Start a conversation and maybe even spark a new trend."

"1. Tell a true story
Storytelling isn’t just at the heart of great marketing campaigns, it’s at the heart of what it means to be human. Stories are how we make sense of the world. By bringing your audience into your brand’s story as participants, you’ll tap into the powerful emotions that motivate behavior—and drive up sales."

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

"5 tips for winning customers with TikTok Ads Manager
Ready to reach a whole new audience? Read on to discover how independent businesses are boosting their online sales with TikTok campaigns. "

"Be genuine. "
"Partner with TikTok creators. "
"Sweeten the deal."

"2. Think purpose over product"
"3. Surprise your customers"
"4. Offer discount codes"
"5. Provide free delivery"

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Améliorer les publications pour générer l'achat

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Générer du profit

Images

Null

Cas/exemples/illustrations

"One way to do this is by utilizing actual user-generated content (UGC) in your ads, likeRoyal Essencedid. The Australian company used videos made by customers holding their candles and bath products up to their cameras and talking about what they loved about them - a popular format for TikTok users to share products that they love. In addition to being cost-effective, the campaign generated 50,000 unique clicks with a 2.22% clickthrough rate."

Contraintes

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Interdictions

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Sanctions

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