Holidays for you 2024

Nom page

Holidays for you 2024

URL

https://www.tiktok.com/business/library/CA_Holiday_2024_Vertical_Playbook.pdf

Date de publication

2023

Date de consultation

2024-10-16

Mots-clés

Joie

Verbatims affectifs

"TikTok's For You Page is a wonderland of discovery into a wonderland of discovery for everyone from eager gift-givers to holiday lovers. It's where brands can spark joy and boost sales, as shoppers look for the perfect gifts and must-have holiday items. Dive into TikTok's winter wonderland with us, and let's turn the holiday wish list into a journey full of inspiration, warmth, and joyful shopping."

"Joyful discovery leads to spirited shopping."

"Marketer Takeaway
Help shoppers cross off holiday to-do items while also indulging them in additional product, more loyalty points, or other incentives to spread joy to the stressed holiday shopper."

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

"Brand Takeaway: There's a major opportunity to get ahead of the curve and meet users not only where but when they're looking to start planning for the holiday gifting season."

"3 ways to drive brand engagement during holidays
1.Let creators lead the sleigh to drive resonant holiday engagement. (...)
2.Go LIVE during the holidays to capture power users.(...)
3.Hashtags continue to be a powerful catalyst for holiday interaction and engagement."

"TikTok's strength is our rich and diverse communities. When celebrating the holiday season with us, make sure to pass the mic to creators from diverse backgrounds."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Améliorer les publications pour générer l'achat

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition
Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Communiquer durant des périodes spécifiques de l'année

Images

41.Plan celebrate

Cas/exemples/illustrations

Null

Contraintes

Null

Interdictions

Null

Sanctions

Null