Your Summer Playbook
- Nom page
- Your Summer Playbook
- URL
- https://www.tiktok.com/business/library/TikTok_Summer_Playbook_2023.pdf
- Date de publication
- 2023
- Date de consultation
- 2024-10-24
- Mots-clés
- Authentique
- Verbatims affectifs
-
"71%
of people on TikTok say creator authenticity motivated them to buy a product or brand."
"Audiences on TikTok love authenticity, so using your phone and filming how your content is being created (and sharing the finished content at the end) could be a great way to make content."
"TikTok’s suite of tools enables you to embrace the creativity and authenticity of the TikTok community." - Thème général (contenu, image, etc.)
- Publications
- Recommandations et bonnes pratiques
-
"Now that it’s time to plan your TikTok strategy for summer, we’ve developed a nine-week plan for your business so that you can shine in an overly crowded season. But before you tackle this list, you’ll need to define a date you’re working towards. Many businesses launch their first campaigns a few weeks before the start of summer (some even earlier!) to start building audiences prior to the peak season.
Once you determine your launch date, start pacing out these to-dos accordingly:" - Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- Préparer un plan de communication pour la saison estivale et conseiller des outils tiktok
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Préscription
- Thèmes
- Créer un lien avec son audience
- Catégorie
- Créer un lien authentique avec son audience
- Images
- 42.Creator authenticity
- Cas/exemples/illustrations
-
"La Rosée Cosmétiques was launching its new sunscreen range and needed a full-funnel TikTok campaign to raise awareness and drive conversions at the start of summer.
With a mix of fun and humorous content integrating the latest TikTok trends alongside useful “how-to” videos, La Rosée developed a strong organic engagement. Using TikTok Spark Ads to boost this great creative content, the small-medium business targeted a range of audiences including lookalike video engagers, people showing an interest in skincare, and website visitors." - Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
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