Your Summer Playbook

Nom page

Your Summer Playbook

URL

https://www.tiktok.com/business/library/TikTok_Summer_Playbook_2023.pdf

Date de publication

2023

Date de consultation

2024-10-24

Mots-clés

Authentique

Verbatims affectifs

"71%
of people on TikTok say creator authenticity motivated them to buy a product or brand."

"Audiences on TikTok love authenticity, so using your phone and filming how your content is being created (and sharing the finished content at the end) could be a great way to make content."

"TikTok’s suite of tools enables you to embrace the creativity and authenticity of the TikTok community."

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

"Now that it’s time to plan your TikTok strategy for summer, we’ve developed a nine-week plan for your business so that you can shine in an overly crowded season. But before you tackle this list, you’ll need to define a date you’re working towards. Many businesses launch their first campaigns a few weeks before the start of summer (some even earlier!) to start building audiences prior to the peak season.
Once you determine your launch date, start pacing out these to-dos accordingly:"

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Préparer un plan de communication pour la saison estivale et conseiller des outils tiktok

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Créer un lien authentique avec son audience

Images

42.Creator authenticity

Cas/exemples/illustrations

"La Rosée Cosmétiques was launching its new sunscreen range and needed a full-funnel TikTok campaign to raise awareness and drive conversions at the start of summer.
With a mix of fun and humorous content integrating the latest TikTok trends alongside useful “how-to” videos, La Rosée developed a strong organic engagement. Using TikTok Spark Ads to boost this great creative content, the small-medium business targeted a range of audiences including lookalike video engagers, people showing an interest in skincare, and website visitors."

Contraintes

Null

Interdictions

Null

Sanctions

Null