The Power of TikTok Achieving breakthrough brand building with TikTok · EMOTICONES

Nom page: The Power of TikTok
Achieving breakthrough brand building with TikTok
URL: https://www.tiktok.com/business/library/the-power-of-tiktok.pdf
Date de publication: Null
Date de consultation: 2024-10-24
Mots-clés: Emotion
Verbatims affectifs: "Finally, Music, which is a unique strength of TikTok.
Other platforms are watched without sound 85% of the time (Source: Digiday), but sound is turned on by default in TikTok. Audio cues are always present, and Hashtag Challenges can tap into the emotional"

"The use of music and sound in short form video is a game changer. Music evokes emotions and forms memories, and the use of sound greatly increases engagement."
Thème général (contenu, image, etc.): Publications
Musique
Recommandations et bonnes pratiques: "A catchy and unique soundtrack can make a Hashtag Challenge both recognisable and memorable. Motion challenges are the most popular format, and it is crucial to pair the right music to the right choreography to create something distinct."

"Truth 7: Allow users creative freedom
Truth 8: Simple is best
Truth 9: Link Hashtag Challenges to offline events
Truth 10: Use TikTok as part of the marketing ecosystem"
Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre: Démontrer l'efficacité de TikTok
Type d'utilisation de l'émotion (Prescription/autodéfinition): Préscription
Thèmes: Créer un lien avec son audience
Catégorie: Utiliser des médias
Images: Null
Cas/exemples/illustrations: "CASE STUDY - McDonalds
When McDonalds Japan ran their #TiroRetune Hashtag Challenge - where an affordable meal deal was linked to catchy music and choreography
- this challenge led to 4,000 videos being created, with 2.7 million views, and an increase in store visits from hard-to-reach digital natives during the campaign."
Contraintes: Null
Interdictions: Null
Sanctions: Null