Want to drive sales on TikTok? Take cues from creators · EMOTICONES

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Want to drive sales on TikTok? Take cues from creators

URL

https://ads.tiktok.com/business/en-US/blog/tiktok-creators-purchase-journey?redirected=1&ab_version=experiment_1

Date de publication

2022-06-20

Date de consultation

2024-10-24

Mots-clés

Authentique

Verbatims affectifs

"Our research shows that core tenets of TikTok creator content—trust, authenticity, and participation—are closely tied to different points on the path to purchase."

"Part I: Authenticity
64% of viewers say that creator content feels authentic and some of the most popular video formats, like POVs and "get un-ready with me" videos, are focused on realness. In short: Being real is the name of the game on TikTok. That's huge for product discovery and consideration. Viewers feel connected to honest Creator content. When that content features a brand, they can feel connected to that brand, too.

So whether you're working with a creator or making content from your TikTok Business Account, you, as a marketer, should prioritize authenticity and entertainment in your messaging. "

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

"Don't try to oversell anything, or make a product out to be something it's not. It sounds simple, but in an era where marketing on other platforms is grounded in aspiration, it makes all the difference.

The easiest way to work with creators at the discovery/consideration stage is to boost organic content about your brand with Spark Ads. This lets you share real opinions of your brand and allows creators to earn money from their existing videos. Talk about a win-win situation.

Don't see your product or brand in existing organic content? No problem. You can partner with a creator to make some. Find the best creators for you through the TikTok Creator Marketplace, our self-serve creator database."

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Encourager les communcations authentiques pour stimuler l'achat

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Créer un lien authentique avec son audience

Images

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Cas/exemples/illustrations

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Contraintes

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Interdictions

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Sanctions

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