The holidays for you

Nom page

The holidays for you

URL

https://www.tiktok.com/business/library/The_Holidays_For_You_TikTok_Playbook.pdf

Date de publication

Null

Date de consultation

2024-10-25

Mots-clés

Emotion
Joie

Verbatims affectifs

"41%
of TikTok users are motivated to buy for joy (to lift spirits/ as a treat/reward)"

"And whether it’s showing audiences gift-giving opportunities from the affordable side of your luxury brand or unboxing a set of glass mugs that elevate your #CoffeeTok station, luxury is accessible and joyful on TikTok no matter the price point."

Thème général (contenu, image, etc.)

Publications

Recommandations et bonnes pratiques

"Creative Recommendation
● Utilize TikTok Creative Exchange to craft creative messaging that blends seamlessly in with all of our niche communities
● Partner with our trusted creative collaborators to streamline scalable video assets with high
production value"

"Creative Recommendation
● Leverage the Creative Center’s Trends Hub to explore
what hashtags, sounds, creators, and more are
trending in your region
● Experiment tie-ins to other popular verticals like
entertainment and music to be discovered by new communities"

"Amplify engagement with seasonal storytelling and entertaining content"

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Conseiller les marques pendant la période des fêtes

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Autodéfinition
Préscription

Thèmes

Créer un lien avec son audience

Catégorie

Générer du profit

Images

48.luxurygifts

Cas/exemples/illustrations

"Monos
The Objective: Monos is a Canadian travel and lifestyle brand offering timeless, premium goods for the mindful traveller at reasonable prices. Seeking to boost their Black Friday and Cyber Monday sales, Monos looked to TikTok to drive enhanced, lower-funnel conversions with TikTok’s broader North-American travel community.
The Solution: Monos took an always-on approach by leveraging Video Shopping Ads, In-Feed Ads, and Spark Ads, allowing the brand to effectively showcase product details to significantly boost engagement rates and purchase intent. Creatively, the brand utilized both TikTok creators and a trusted creative partner via TikTok’s Creative Exchange Program to create native content that was bolstered by an array of Interactive Ad-Ons."

Contraintes

Null

Interdictions

Null

Sanctions

Null