Community Commerce: How TikTok is revolutionizing the shopping journey and making products sell out
- Nom page
- Community Commerce: How TikTok is revolutionizing the shopping journey and making products sell out
- URL
- https://ads.tiktok.com/business/en-US/blog/community-commerce-tiktok-making-products-viral?redirected=1&ab_version=experiment_1
- Date de publication
- 2021-09-22
- Date de consultation
- 2024-10-25
- Mots-clés
- Sentiment
- Verbatims affectifs
- "Plus, people are less satisfied with much of the advertising they see online. They're looking for ad experiences that are genuinely entertaining, especially when it comes to commerce marketing; around one-third of people want commerce to be more entertaining. Consumers feel the growing distance between themselves and brands, too, and they want to go back to feeling like they can connect with advertisers."
- Thème général (contenu, image, etc.)
- Publications
- Recommandations et bonnes pratiques
-
"The TikTok made me buy it phenomenon has helped products of all kinds fly off the shelves—from leggings and milk frothers to cranberry juice, cleaning products, homewares, and everything in between. TikTok is so notorious for helping brands take off that's it's often covered in the news, and some retailers have created #TikTokMadeMeBuyIt sections in their stores, knowing that shoppers are looking to buy things they see on the app."
"By fully adapting to user behaviors, these brands have become deeply engrained in TikTok in a way that drives stronger engagement than they see on other platforms. That's not just a performance metric, either. It's a way for brands to see how they're closing the gap they've long felt between themselves and their audiences. Strong Community Commerce moments also rely on a brand's ability to be honest. " - Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre
- conseiller les marques à entretenir de réelles connexions avec les utilisateur.rice.s pour susciter l'achat
- Type d'utilisation de l'émotion (Prescription/autodéfinition)
- Préscription
- Thèmes
- Créer un lien avec son audience
- Catégorie
- Générer du profit
- Images
- Null
- Cas/exemples/illustrations
- Null
- Contraintes
- Null
- Interdictions
- Null
- Sanctions
- Null
Fait partie de Community Commerce: How TikTok is revolutionizing the shopping journey and making products sell out