The niche creator communities helping people in Italy live more sustainably and confidently · EMOTICONES

Nom page

The niche creator communities helping people in Italy live more sustainably and confidently

URL

https://blog.youtube/creator-and-artist-stories/the-niche-creator-communities-helping-people-in-italy-live-more-sustainably-and-confidently/

Date de publication

24-sept-24

Date de consultation

2024-10-02

Mots-clés

YouTube Italy, Research, Community, Gen Z

Verbatims affectifs

One of the things that still brings me joy after many years working at YouTube is witnessing the real life impact someone with a passion for a certain topic can have on people. Whether it’s seeing a dish I saw earlier in the week on YouTube land on my table for dinner, or how one video posted three years ago helped my family fix a very old washing machine - the knowledge and passion YouTube creators possess can translate into real life benefits for their viewers.

Earlier this summer, we set out to understand the impact a handful of niche creator communities have on people in Italy. We chose these communities because Gen Z in Italy faces a new reality: a rising cost of living, climate change anxieties, and a volatile job market.

In addition to the real-world impact creators have had on their viewers, the survey also shows that 93% of Gen Z respondents who follow gardening or farming channels on YouTube have found health and wellbeing benefits in following gardening/farming channels on YouTube.

With the rising cost of living, having basic financial literacy is pivotal. Creators like Marcello Ascani and Pietro Michelangeli are helping people in Italy understand how to budget efficiently, and to navigate the process of opening a pension, and how to responsibly save and invest. Because of creators like Marcello and Pietro, 83% of Gen Z respondents who watch personal finance content reported experiencing benefits in terms of overall well-being. These benefits include a greater sense of control over their finances, improved mental well-being, and increased confidence in achieving their financial goals.

We know that climate anxiety is also a major source of stress for Gen Z. This eco-conscious mindset shines through in their engagement with creators who make videos about living sustainably, like Spazio Grigio. According to the survey by Censuswide, 96% of Gen Z respondents who follow sustainable living channels on YouTube say that they experienced real life benefits in watching sustainable living content on YouTube such as learning new skills, enhanced knowledge of DIY projects, and most importantly, feeling less guilt around environmental impact.

Thème général (contenu, image, etc.)

Mettre en valeur des créateurs autour du "well being"

Recommandations et bonnes pratiques

Recommandations de chaînes YouTube :
Bosco di Ogigia
Francesca’s and Filippo's
Creators like Marcello Ascani and Pietro Michelangeli
Spazio Grigio

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

"YouTube as a tool for confidence"
Éduquer les spectateurs
Faire baisser leur niveau d'éco-anxiété
Améliorer leur bien être

Thèmes

Encadrer l'expression des émotions

Catégorie

Veiller au bien-être/santé mentale

Images

YT10
YT11
YT12

Cas/exemples/illustrations

In addition to the real-world impact creators have had on their viewers, the survey also shows that 93% of Gen Z respondents who follow gardening or farming channels on YouTube have found health and wellbeing benefits in following gardening/farming channels on YouTube.

We also see that 93% of Gen Z respondents say they experienced real-life benefits by watching personal finance content, such as improved overall financial literacy, everyday saving tips, and understanding pension options in Italy.

According to the survey by Censuswide, 96% of Gen Z respondents who follow sustainable living channels on YouTube say that they experienced real life benefits in watching sustainable living content on YouTube such as learning new skills, enhanced knowledge of DIY projects, and most importantly, feeling less guilt around environmental impact.

Contraintes

Null

Interdictions

Null

Sanctions

Null

Commentaires

Catégorie "Creator and Artist Stories"
Billet rédigé par une directrice YouTube