Ads Leaderboard

Nom page

Ads Leaderboard

URL

https://www.youtube.com/trends/ads-leaderboard/

Date de publication

2022

Date de consultation

15-déc-24

Mots-clés

YouTube Ads, Leaderboard

Verbatims affectifs

Being human is cool — so is a little bit of self awareness
On YouTube, humor and relatable imperfection can show that a brand gets their audience, and that’s reflected in how products and services are advertised. YouTube talent has been tapped into this for some time, and increasingly, mainstream talent and brands are showing up in digital creative with less of a veneer and more authentic approachability. Amazon’s Mind Reader ad, featuring Scarlett Johansson and Colin Jost, showcases the greatness of mundane couplehood through self-aware humor, while the Harry Potter 20th Anniversary trailer is a celebration of talent coming back together to share in the joy of an emotional journey with an open and unstaged candidness.

Breaking down barriers, and driving hopefulness through music
As one user said of the Hyundai-BTS Goal of the Century collaboration, “Music is indeed the UNIVERSAL LANGUAGE! ” Use of music is not novel, neither is the idea of big brands partnering with music icons, but what seems to be a sticking point and will continue to surface is a focus on breaking down social barriers, unifying around ecological themes impacting the world and a sustainable united future. Whether connecting the literal Goal of the Century to the World Cup, BTS evoking excitement and nostalgia to promote travel, or Chevy’s partnership with Zé Felipe shining a light on agribusiness — well-orchestrated use of music can charge creativity emotionally and do something more.

Thème général (contenu, image, etc.)

Décortiquer et valoriser des publicités qui ont le mieux marché

Recommandations et bonnes pratiques

Utiliser l'humour et l'auto-dérision
Utiliser de la musique pour faire passer une émotion.
Partenariat marque-musiciens

Effets attendus de ces recommandations ou objectifs qu’elles permettent d’atteindre

Plus d'engagement de la part des usagers - effets positifs sur les critères utilisés par la plateforme pour l'algorithmisation "YouTube Ads Leaderboard are determined by an algorithm that factors in organic and paid views, watch time and audience retention. Placements are limited to one ad per brand to better reflect the broad range, quality and popularity of YouTube ads throughout the year."

Type d'utilisation de l'émotion (Prescription/autodéfinition)

Prescription

Thèmes

Utiliser des fonctionnalités affectives

Catégorie

Utiliser des médias

Images

Null

Cas/exemples/illustrations

Amazon’s Mind Reader ad, featuring Scarlett Johansson and Colin Jost
Harry Potter 20th Anniversary trailer
Hyundai-BTS Goal of the Century collaboration

Contraintes

Null

Interdictions

Null

Sanctions

Null