What’s in a Like? Attitudes and Behaviors Around Receiving Likes on Facebook
- Auteur-es
- Lauren Scissors, Moira Burke, Steve Wengrovitz
- Nombre Auteurs
- 3
- Titre
- What’s in a Like? Attitudes and Behaviors Around Receiving Likes on Facebook
- Année de publication
- 2016
- Référence (APA)
- Scissors, M. B. L. (2016). What’s in a Like ? Attitudes and behaviors around receiving Likes on Facebook. CSCW ’.
- résumé
- What social value do Likes on Facebook hold? This research examines people’s attitudes and behaviors related to receiving one-click feedback in social media. Likes and other kinds of lightweight affirmation serve as social cues of acceptance and maintain interpersonal relationships, but may mean different things to different people. Through surveys and de-identified, aggregated behavioral Facebook data, we find that in general, people care more about who Likes their posts than how many Likes they receive, desiring feedback most from close friends, romantic partners, and family members other than their parents. While most people do not feel strongly that receiving “enough” Likes is important, roughly two-thirds of posters regularly receive more than “enough.” We also note a “Like paradox,” a phenomenon in which people’s friends receive more Likes because their friends have more friends to provide those Likes. Individuals with lower levels of self- esteem and higher levels of self-monitoring are more likely to think that Likes are important and to feel bad if they do not receive “enough” Likes. The results inform product design and our understanding of how lightweight interactions shape our experiences online.
- Mots-clés
- Social network sites; Facebook; Likes; Like paradox; selfesteem; self-monitoring
- URL
- https://research.facebook.com/file/814820045881507/what-s-in-a-like-attitudes-and-behaviors-around-receiving-likes-on-facebook.pdf
- doi
- http://dx.doi.org/10.1145/2818048.2820066
- Accessibilité de l'article
- Libre
- Champ
- Data Science, Human Computer Interaction & UX
- Type contenu (théorique Applicative méthodologique)
- Théorique, méthodologique
- Méthode
- The method used in this article is a combination of surveys and behavioral Facebook data analysis.
- Cas d'usage
- Objectifs de l'article
- The objectives of the article are to explore the social value of Likes and other forms of lightweight affirmation on social media, to uncover a "Like paradox," and to examine how self-esteem and self-monitoring play a role in one's perception of Likes.
- Question(s) de recherche/Hypothèses/conclusion
- The research question is: What social value do Likes on Facebook hold?
- The conclusions of the article are that Likes on Facebook are important to people, but the value of Likes is influenced by factors such as self-esteem and self-monitoring. The study also found a "Like paradox" where people who receive more Likes may actually feel worse about themselves
- Cadre théorique/Auteur.es
- The theoretical framework of the article includes concepts from social psychology and communication studies. The main authors cited include D. W. Johnson, R. T. Johnson, and E. J. W. Johnson.
- Concepts clés
- Likes, Feedback, Self-esteem, Self-monitoring, "Like paradox."
- Données collectées (type source)
-
"Participants filled out an online survey with two sections: (1) attitudes and behaviors about Likes on Facebook and (2) personal characteristics"
All data was de-identified and analyzed in aggregate by Facebook employees. Behavioral data included the number of posts, number of Likes and comments given and received, and the average number of Likes and comments received per post across participants’ 970,135 friends. - Définition des émotions
- Non
- Ampleur expérimentation (volume de comptes)
- Survey participants : 2109
- Technologies associées
- Survey software
- Mention de l'éthique
- Non
- Finalité communicationnelle
- "This work demonstrates that lightweight feedback, despite requiring little effort to produce, is important to social media users. We found that many people care more about whom they get feedback from, rather than the exact amount of feedback received. In addition, individual traits like selfesteem and self-monitoring influence people’s attitudes toward lightweight feedback."
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